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Restoration Hardware Sends 17 Pound, 3,000 Page Mailer to Recipients’ Chagrin

Restoration Hardware recently kicked off its new, direct mailing marketing campaign much to the chagrin of mail carriers and environmentalists. The furniture chain has begun sending out shrink-wrapped packages of 13 different catalogs that weigh a reported 17 pounds. The situation has confused many. Firstly, most believe that direct mail marketing is a seemingly dead practice in […]